To get involved, individuals will need to collect codes from each bottle of Gatorade that corresponds to a nominal points value. Codes can then be banked online (www.gatorade.co.uk) and via text and used to cash in on a wide range of sports-related rewards. There will also be a weekly prize draw for registered participants of the collector scheme. Each entry will require one point to be spent with the lucky winner winning one of 52 prizes ranging from a training session with this season's Guinness Premiership Champions to VIP Experiences at Twickenham and Wembley Stadium. Teams can also accumulate codes together to receive Gold, Silver or Bronze tickets.
Gatorade has donated 200 points to Danny, Nick and Ugo as part of the launch for them to 'Give Back' to the club of their choice.
Ugo, who will be sending his points to Lord Wandsworth College, said "Gatorade have kindly given me 200 points which I will be giving to my old school and hopefully the points can be a starting point for them to get some sporting equipment and help them develop their players. It's a fantastic opportunity and a great way of getting people involved and getting people active, whether it be training with the Guinness Premiership Champions, or providing equipment to clubs."
Nick Easter, whose points have been given to Old Alleynians Rugby Club, commented "I have given them to one of my old clubs and it is great that they can benefit from Gatorade Gives Back, it's a great idea and promotion".
Gatorade, the world's most researched isotonic sports drink, is used by more top athletes than any other sports drink in the world including, Serena Williams and Kaka. Launched in the UK in 2008, Gatorade prides itself on containing no artificial colours, sweeteners, flavours or preservatives. Gatorade will be supporting top sporting teams and events in 2009 including all Guinness Premiership teams, Scottish Rugby, Chelsea Football Club and Ironman UK. For more information visit www.gatorade.co.uk.